- continuity advertising
- рекл. последовательная реклама (распределение рекламных вставок на весь период рекламной компании)See:
Англо-русский экономический словарь.
continuity advertising
Смотреть что такое "continuity advertising" в других словарях:
Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread … Wikipedia
Continuity Associates — Continuity Studios (formerly Continuity Associates, originally known as Continuity Graphics Associates)[1] is a New York City and Los Angeles based art and illustration studio formed by cartoonists Neal Adams and Dick Giordano. Still in business… … Wikipedia
Continuity editing — Main article: Film editing Continuity editing is the predominant style of film editing and video editing in the post production process of filmmaking of narrative films and television programs. The purpose of continuity editing is to smooth over… … Wikipedia
Advertising media scheduling — In advertising media planning, scheduling refers to the pattern in which advertising is timed. It is represented as plots on a yearly flowchart that indicates the pattern of times advertising should appear so that it coincides with the most… … Wikipedia
continuity — /ˌkɒntɪ nju:ɪti/ noun the act of maintaining a continuous stable level of advertising activity ● Continuity must be the watchword of this promotional campaign to keep the product firmly in the minds of the target audience. ● Shall we aim for a… … Marketing dictionary in english
advertising theme — An advertising appeal used in several different advertisements to give continuity to an advertising campaign. For example, Visa credit cards are advertised as the «most widely accepted card», while the theme of American Express card advertising… … Big dictionary of business and management
Music in advertising — means integrating music in (mass) electronic media advertisements in order to enhance its success. Music for this purpose provides different characteristics which makes it especially interesting for usage in advertisements. Contents 1 The… … Wikipedia
планирование продолжительности рекламной кампании — Распределение интенсивности рекламного воздействия на протяжении всей рекламной кампании. И вот стоит специалист по медиапланированию перед рекламным бюджетом и думает, как бы его потратить, да так, чтобы на все шесть месяцев рекламной кампании… … Справочник технического переводчика
Neal Adams — For the American football player, see Neal Adams (American football). Not to be confused with Neil Adams. Neal Adams Adams at the Big Apple Con, November 15, 2008. B … Wikipedia
Channel 4 — This article is about the British television station. For other uses, see Channel 4 (disambiguation). Channel 4 Launched 2 November 1982 Owned by … Wikipedia
United Kingdom — a kingdom in NW Europe, consisting of Great Britain and Northern Ireland: formerly comprising Great Britain and Ireland 1801 1922. 58,610,182; 94,242 sq. mi. (244,100 sq. km). Cap.: London. Abbr.: U.K. Official name, United Kingdom of Great… … Universalium
